500ml cans — the everyday way to taste the estate.
Umbrian olive oil shaped by this land, these trees and generations of tradition.
Il Bel Cuore began in 2001 with a single grove in Umbria and a promise: to bring real, unadulterated olive oil to people who care where their food comes from. We started selling from a table at farmers markets — and we continue that tradition today, bringing the gift of the countryside to kitchens across the country.
Today the same land, the same trees, and the same family still stand behind every can.
Our oil brings together three traditional Umbrian varietals — Frantoio, Leccino, and Moraiolo — grown in the Colli Martani hills around Todi. Each contributes something different to the blend, from fruit and softness to the fresh peppery finish that gives Umbrian olive oil its character.
Bold and fruity, the backbone of our blend.
Mild and rounded, softening the finish.
Peppery and green, our signature bite.
The old way takes longer. We think that's the point.
Each autumn, we spread the nets beneath the trees and harvest tree by tree — family, friends, and a few extra hands working together much as generations before us have, with rakes and simple harvesting tools.
What falls into the nets goes straight to the mill. Because freshness is something you protect from the moment the olive leaves the branch.
Shipped directly to your door in shatterproof cans that protect the oil from light and heat.
500ml cans — the everyday way to taste the estate.
Our most popular option, with a modest discount per can.
For the household that goes through oil quickly, or for sharing.
What makes Il Bel Cuore different is our focus on place, freshness, and the harvest itself. Our oil is made from Frantoio, Leccino, and Moraiolo olives grown in our family grove in the Colli Martani hills around Todi. Each can contains oil from a single harvest year — never blended with oil from previous seasons. The olives are harvested with care and moved quickly to the mill, where the oil is mechanically extracted at low temperature to preserve freshness, aroma, and flavor. The result is a distinctly Umbrian oil: fresh, fruity, and beautifully peppery. Il Bel Cuore means “the beautiful heart” — a nod to Umbria, known as the green heart of Italy, and to the place at the heart of everything we make.
Olive oil is a fresh agricultural product, and its character changes over time. Each Il Bel Cuore can comes entirely from one harvest year — never blended with oil from previous seasons — so what you taste reflects that year’s fruit, climate, and grove as clearly as possible.
Light is one of olive oil's biggest enemies. Our 500ml cans keep the oil completely dark, are shatterproof, and are lighter to ship and easier to store than glass.
Yes — write to us directly and we'll put together a plan for events, offices, or client gifts.
Keep it in a cool place away from direct sunlight and heat. Close the can tightly after each use and enjoy it while the oil is fresh.